You need a poker face to take this gallery seriously. Pet photographer Jesse Freidin created the Doggie Gaga Project, dressing dogs like Lady Gaga. The result – a viral epidemic. Of course, the question remains – ‘why do that?’ Is it because Jesse just wants to be taken seriously as a member of the paparazzi? He’ll answer Saturday (March 27) after 6 a.m. on Steve Dale’s Pet World, on 890-AM WLS.