Shameless Pets, Upcycled Dog Treats


Purina supports innovation, and even awards prizes. On my national Steve Dale’s Pet World radio show, I speak with James Bello, co-founder of Shameless Pets manufacturer of dog treats with upcycled ingredients. Shameless Pets is a finalist for the top Purina prize.

He explains what upcycled is – a term which was all new to me. It’s a great thing for the environment and for pets too!

They have a line of five flavors of dog treats. One example is the Lobster Rollover using parts of the lobster we don’t eat, including the shell which is a super source of glucosamine for joint health. Each of their treats targets a specific health benefit.

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Steve Dale is a certified animal behavior specialist who has been a trusted voice in the world of pet health for over 20 years. You have likely heard him on the radio, read him in print and online, and seen him speaking at events all over the world. His contributions to advancing pet wellness have earned him many an award and recognition around the globe.

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