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The Impact of Reviews on Veterinary Medicine


On my national Steve Dale’s Pet World radio show, I spoke with Brad Plothow, vice president corporate marketing and communication at Womply  about how the general public – especially pet parents – view veterinary medicine. And the results aren’t bad.

We talk about the importance of online reviews, and what your comments mean. Businesses that don’t much care about online reviews “lose a ton of money” he says. And here’s a surprise, as five star businesses don’t do as well as four star businesses. Apparently, the suspect public is indeed suspect of a perfect record.

I suggest, while reviews are always personal, even more so in veterinary medicine.

If you love your veterinarian, do consider saying so by writing a positive review on your own (without gaming the system). Plothow says, “Foot traffic now begins online.”

Womply run the “front office”—or, the customer-facing part of the company—for more than 450,000 small businesses in all 50 states and across 400 industry categories.

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Steve Dale is a certified animal behavior specialist who has been a trusted voice in the world of pet health for over 20 years. You have likely heard him on the radio, read him in print and online, and seen him speaking at events all over the world. His contributions to advancing pet wellness have earned him many an award and recognition around the globe.

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